TikTok is a social network with 500 million active users worldwide. Do you Want to run TikTok ads? Here you will know how to advertise on TikTok.
TikTok: what is it?
TikTok is a social network for sharing short 60-second music video clips for those who don’t know it yet.
Operating exclusively on a mobile app, using TikTok is relatively simple for its users: they select the music of their choice and then associate a 60-second video to it before sharing it, having the possibility of integrating hashtags and a short description.
TikTok in a few figures:
The TikTok social network may not speak to you too much yet. But Very used by the younger generations, the Chinese social network nevertheless claims no less than 500 million active monthly users (185 million daily users) worldwide on its mobile application, which has counted more than a billion—downloads since its fall of 2017.
66% of TikTok users are under 30 years old in terms of audience.
TikTok is Very popular across the Atlantic and in Asia. Also, TikTok has recently gained popularity in Europe and France, especially since its $1 billion takeovers of Musical.ly and its merger with this social network in August 2018.
Why TikTok Ads?
As is often the case when a new digital advertising offer is launched, the number of active advertisers is not large. The prices charged are still affordable, and advertising pressure from users is still limited.
Which advertisers are relevant for TikTok ads?
Of course, given the application’s reasonably young audience, only B2C brands targeting 16-30 years old will have a genuine interest in advertising their products and services via TikTok.
Among the sectors most in affinity with TikTok, we find in particular:
- The world of music (artists, record labels, music streaming services,
- In the world of video games (mobile applications, computers, and consoles),
- In the world of cinema and video on demand,
- the world of fashion,
- the world of sports,
- In the world of games and toys,
- In the world of mobile applications,
Much like advertising on Snapchat, TikTok’s pricing for its ad formats will mean that they will primarily appeal to medium to large businesses with a sizable marketing budget.
What criteria for advertising on TikTok?
For the moment, to create your first advertisement on TikTok, you must first complete a short online form to be accepted by the company itself as an advertiser.
It would help if you first told TikTok whether you want to promote your own products/services or those of a third party (in the case of an agency, for example).
To finalize the request, all you have to do is provide the country in which you are based and fill in your primary contact information and your company’s website. The creation and validation of the TikTok account take up to 48 hours.
What advertising objectives does TikTok offer?
You can have 3 marketing objectives for your campaigns.
- Traffic,
- conversions,
- Installing the mobile app.
What are advertising formats offered on TikTok?
There are currently 4 different advertising formats :
- Campaign Heater: an in-feed video format redirecting traffic to a landing page.
- Fanbase Booster: an in-feed video format also, but this time only oriented to grow your brand TikTok account.
- Splash Page allows you to broadcast an image or short video (a little in the form of a story) for 3 to 5 seconds when the Internet user opens the mobile application. This format makes it possible to redirect Internet users on click to a landing page.
- Hashtag challenge: promoting a hashtag for 6 days to encourage users to use it in their creations on TikTok.
How to create TikTok ads?
Once on the platform and in the chosen ad format, you will need to create your ad.
It is important to note that the descriptions of TikTok In-Feed ads cannot contain more than 80 characters, so do not rely too much on this text to promote what you want to highlight but rather choose your images and clips carefully. Video.
You can upload up to 5 videos, 5 text ads, 1 CTA, and 10 images into the TikTok automatic ad creation tool if you need inspiration. The social network’s algorithm will combine them in different ways to find the best performing combination based on your audience targeting.
What audience targeting criteria for TikTok ads?
To define the audience that will see your TikTok advertisement, the mobile application offers several targeting criteria.
We find to date, the main parameters such as:
- sex,
- The geographic location,
- age,
- Language,
- The operating system used,
- Centers of interest.
Advertisements on TikTok: what concrete prices?
The entry ticket to advertising on TikTok is $500. If your budget is lower than this, you will not be able to advertise on the mobile app.
In concrete terms, two pricing methods are offered:
- CPM (cost per thousand impressions),
- the CPT (cost per broadcast time).